Philanthropy and giving has been part of Eli and Edythe’s entire married life. They established the Eli and Edythe Broad Foundation as a way of helping entrepreneurship in the arts, education and science. The foundation makes investments in people, programs and institutions that enhance the body, spirit and human mind.
Eli Broad and Edythe Broad are determined to make a difference in people’s lives with their foundation. They distinguish themselves from other foundations as they do more than just write a check following a formal application process. They seek out results by hoping for students’ improved academic achievements, greater public access to art and major advances in medical research. They also offer assistance that is not related to money, such as being thought partners and helping their grantees go from the first stages of implantation to actually achieving their goals.
In addition, business wise, In 1971, Eli acquired SunLife, transforming it into a new approach that could respond to another crucial public need: offering secure retirement savings to aging Baby Boomers. This ultimately offered an entire generation of Americans, good retirement plans.
Over the course of their lives, the Broads have invested over $4.1 billion in these causes “for the simple reason that they believe in philanthropy, as in business, they have a moral obligation to work to make life better for people.”